What Makes a Brand? Going Beyond the Colors and Logos

Thu, Feb 22, 2024 - 05:00 PM — Thu, Feb 22, 2024 - 06:00 PM
Event Address
160 Convent Ave.
New York, NY 10031
Event Location
Zahn Innovation Center - NAC 1-102
Event Details

Ready to go beyond 'Branding 101'? Your brand is the story, your marketing is how you tell it. We'll crack open the vault of 15+ iconic brands to unearth the key marketing concepts they nailed—and how YOU can too. We’re turning these lofty ideas into solid steps for your own brand. Because theory's good, but action's better!

Join us for a seminar with Chirag Nijjer at 5:00 pm on Thursday February 22 2024 (Monday class schedule).

We will be in person at the Zahn Innovation Center, NAC 1-102.

Speaker Bio:

With an online audience of 60k+ followers & 6.1M+ views, Chirag is a recognized expert in simplifying complex marketing concepts into practical advice. With engaging digital content and global speaking engagements, he uses dynamic real-world storytelling to help entrepreneurs navigate toward setting clear brand objectives by following research-backed marketing methods.

In his “9-to-5”, Chirag is a Platinum Customer Success Lead at Google. He works with some of the world's largest global brands, as an expert in crisis management and proactive problem-solving.

His accolades include the Hunsicker Business Studies Award, the Dyer Innovation Fellowship, and the Whitman Economics Fellowship. In addition, appointments as a Dyer Innovator-in-Residence and a 2023 Collegiate Entreprenuers Organization Global Ventures Judge. 

Seats are limited so please RSVP early.

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